Why we existWe started 1GenX Media because the D2C space needed an agency that was obsessed with one thing — revenue. Not brand awareness. Not follower counts. Not vanity metrics. Revenue.
Why D2C onlyWe tried being a full-service agency for everyone. It doesn't work. When you try to serve everyone, you develop deep expertise for no one. So we narrowed to D2C. We learned the Shopify ecosystem. We learned Meta's algorithm for product-based brands. We built playbooks that work specifically for this space.
How we workSmall team. Senior people. No juniors handling your account. Every client gets access to the person actually running their campaigns. Not an account manager who has never run an ad.
What we believeWe believe D2C brands are the most interesting businesses being built today. A founder with a great product and the right marketing can build a ₹100Cr brand from a rented warehouse. We want to be part of that.
We've built and optimized over a dozen D2C stores. We know what converts and what kills conversion rates.
Not lead gen. Not SaaS. Product brands. Catalog ads, dynamic creative, retargeting funnels — we run these daily.
After 60+ campaigns, we've seen what works across fashion, health, beauty, home, and food D2C brands. We bring that to every new client from day one.
ROAS. CAC. LTV. Revenue per campaign. Not impressions. Not clicks. Not "brand lift."
Founder & Lead Strategist · Mumbai, India
Built multiple 8-figure ad accounts from the ground up. Obsessed with conversion architecture and capital allocation.